THE SALON PROJECT BY JOEL WARREN
The Salon Project by Joel Warren is a unique, concept in beauty, retail and service. The combination of a curated assortment of hair care, skin care, nail care and make up had never been offered in such an incredibly customized way. They built beauty stations that created the opportunity for a client to have multiple services while staying in one seat, creating a less hectic experience. Clients could have all services in one chair and all the retail showcased to them while having their hair cut, colored, styled, textured with a keratin treatment or custom extensions. Nail care professionals, as well as a physician on staff oversaw a comprehensive med spa component, and to complete the journey, a best of class make up artist helped advise on purchases and applications.
Mega Wilson and her team were brought on to help launch The Salon Project within Saks 5th Avenue and across the country. Through strategic storytelling, Wilson secured placements in a variety of top tier outlets, including Vogue, The Cut, New York Post, and WWD among others. She organized press launch events, brand sponsorships and additional media events post-launch.
ACRE BAJA RESTAURANT
Tucked in the mountains of San Jose del Cabo is Acre, a lush sanctuary set on 25 acres of abundant greenery. Featuring elegant treehouses, organic farms, private event spaces, and an award-winning bar and restaurant, community and celebration are at the heart of what they do.ACRE grows all of the ingredients used in its restaurant and honors all animals and vegetables by using every part.
Wilson joined the Acre Baja team prior to launch and conducted extensive media outreach for opening night. She planned several media and influencer trips as well as specialized events for bridal, travel, and food journalists. Wilson secured numerous placements including features in Bloomberg Pursuits and NYT Magazine.
CAROL ALT
Carol Alt is annternational Supermodel, Actress, Entrepreneur, Raw-Food Enthusiast Author and Host of “A Healthy You & Carol Alt”on Fox News.
Wilson has worked with Carol for several years and specifically took on the project of her 50th anniversary Sports Illustrated party, where she secured multiple placements. Wilson also managed press opportunities with Carol’s show on Fox and coordinated guests for the show. She’s escorted and handled press for Carol at multiple events over the years, including Harper Bazaar’s Icons Party, and Hollywood Reporter events, and numerous Fashion Week events. She also continues to coordinate brand partnership opportunities for Carol.
JAZZ AGE LAWN PARTY 2017
JAZZ AGE LAWN PARTY is New York City’s original prohibition era inspired gathering. Hosted and conceived by Michael Arenella in 2005, the event started as a small gathering of perhaps fifty friends and fans. The event, initially produced by the island, was handed over to Michael in its third year to organize and grow. Under his watch, the event was carefully crafted and nurtured, becoming what is now referred to by The Wall Street Journal as, “the biggest (not to mention the cleanest and most family-oriented) regular event in the ‘Retro Noveau’ movement…”
Consistently selected by The New York Times as one of the most memorable events of the year, JAZZ AGE LAWN PARTY offers guests the magical opportunity to travel back in time. Two weekends a year, guests are invited to immerse themselves in one of the most colorful and formative epochs in American history. In 2017, JAZZ AGE LAWN PARTY had over 12,000 attendees.
Wilson successfully secured regional, national and international press for the Lawn Parties and helped increase ticket sales by 20%. She’s celebrated features in New York Magazine, TimeOut NY, WCBS-NY, and several other outlets. Wilson also acquired sponsors for the parties, coordinated celebrity attendees, and helped organize social media content, photographers, and videographers.