Let’s Talk About Burnout in the PR Industry

Let’s Talk About Burnout in the PR Industry

by | Oct 1, 2019 | Professional Topics

Reversing the “always on work culture” isn’t just good for your health, it can give you a competitive edge on the job.Burnout is usually a silent issue. While conversations around mental health in the workplace are beginning to happen, tackling workload overload can...
Why You Should Have a Go-To Inspirational Quote

Why You Should Have a Go-To Inspirational Quote

by | Sep 13, 2019 | Professional Topics

There’s a reason why words from Socrates, Plato and Aristotle have stood the test of time. Ideas cause ideas – nourish yours with an inspirational quote.Why are inspirational quotes so powerful? We know that since the beginning of recorded history, words have...
How to Get a Journalist’s Attention

How to Get a Journalist’s Attention

by | Sep 9, 2019 | Professional Topics

Are you having trouble getting media attention? Follow my “dos” and “don’t’s” to ensure your media pitch doesn’t end up deleted.For any business, big or small, media coverage can be priceless. The reach and power of a good media story can be worth hundreds of...
Why Entrepreneurs Make the Best PR Strategists

Why Entrepreneurs Make the Best PR Strategists

by | Sep 5, 2019 | Professional Topics

Working with a PR pro or agency is vital to increasing the awareness of your brand, winning media opportunities and gaining deeper insights into your clients and customers. Here’s why working with a PR entrepreneur will enhance your communications and marketing...
Why We Should All Talk About Failure More Often

Why We Should All Talk About Failure More Often

by | Aug 29, 2019 | Personal Topics

Failure is hard – incredibly hard. I’ve had many failures, big and small, but luckily failure is temporary, while the lessons we gain are everlasting.Most of us fear failure. The truth is, failure is hard. When we do fail, we don’t like to admit it, and it can be...
Turning Customers Into Devoted Fans

Turning Customers Into Devoted Fans

by | Aug 26, 2019 | Professional Topics

Your guide to social media lifestyle branding – How to build a strong lifestyle brand on social media – from content to channels and inspiration from the top lifestyle brands. Most of my clients know that today direct sell marketing has lost it’s power....
The Art of Building Your Brand’s Reputation

The Art of Building Your Brand’s Reputation

by | Aug 14, 2019 | Professional Topics

Regardless of who I work with, a brand’s reputation comes down to three things.I’ve worked with clients across diverse industries – entertainment, real estate, fashion and philanthropy, just to name a few. Regardless of who I work with, a brand’s reputation comes down...
Why Being Introverted is a Good Thing (Even in PR)

Why Being Introverted is a Good Thing (Even in PR)

by | Aug 9, 2019 | Personal Topics

That’s right! Not all PR pros are super outgoing. Here’s why you’ll want an introverted PR pro on your team!Whether you’re an extrovert or introvert, or find yourself somewhere in between, I encourage you to watch Susan Cain’s TED Talk “The Power of Introverts.” In...